Incorporating video into your marketing and communication strategies is not just a trend; it’s a proven strategy for success in today’s digital age.
Video content enhances the overall impact and reach of your events. It provides opportunities for engagement, storytelling, and marketing that can help your company connect with its target audience and achieve its goals more effectively.
These statistics underscore the significant impact that video can have on various aspects of business, from engagement and conversion rates to brand trust and global reach.
Increased Sales
88% of video marketers reported that video has directly increased their sales.
(Source: Wyzowl)
Increased Engagement
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
(Source: Insivia)
Positive ROI
According to a survey, 83% of businesses say that video provides a good return on investment.
(Source: Wyzowl)
Training and Communication
72% of employees say video is the most effective medium for internal communication.
(Source: Panopto)
Email Marketing
Including video in email marketing campaigns can increase click-through rates by up to 300%.
(Source: HubSpot)
Social Media Reach
Video content on social media generates 1200% more shares than text and images combined.
(Source: WordStream)
Working with Volspire
If you want to work with Volspire to help create memorable and engaging videos, or just want more information on how videography can boost your business, then get in touch with our team.